Digital Marketing |

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Program Overview

The Digital Marketing program is designed to equip students with the skills and knowledge necessary to navigate the dynamic landscape of online marketing. The curriculum focuses on various aspects of digital marketing, including strategy development, content creation, analytics, and the use of digital tools and platforms.

Program Highlights

Core Courses: Subjects often include digital marketing strategy, social media marketing, search engine optimization (SEO), content marketing, email marketing, and web analytics.
Practical Experience: Many programs offer hands-on projects, internships, or collaborations with businesses to provide real-world experience.
Industry Tools: Students typically gain proficiency in tools such as Google Analytics, SEO software, and various content management systems.

Program Code: CS100

Program Type: Undergraduate

Study Mode: Full-time

Accreditation: Bachelor of Business

Department: Department of Business

School: School of Business

Program Location: Austin, Chicago

Program Duration: 3 Years

Starting Dates: September 1, 2023

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Career Options

Graduates can pursue roles such as digital marketing specialists, social media managers, SEO analysts, content strategists, and digital advertising coordinators across various industries.

Entry Requirements

Admission requirements for a Digital Marketing program include:

Academic Requirements

Educational Background: A high school diploma or equivalent is typically required.
GPA: Many programs have a minimum GPA requirement, often around 2.5 to 3.0 on a 4.0 scale.

Additional Requirements

Personal Statement: Applicants may need to submit an essay outlining their interest in digital marketing, career goals, and relevant experience.
Letters of Recommendation: Some programs require letters from educators or professionals who can attest to the applicant's qualifications.
Resume: A current resume highlighting any relevant work experience, internships, or projects.
Portfolio: While not always mandatory, a portfolio showcasing any marketing projects, content creation, or related work can strengthen an application.
Standardized Tests: Some institutions may require SAT or ACT scores, though this is becoming less common.

International Applicants

English Proficiency: Non-native English speakers are usually required to provide TOEFL or IELTS scores to demonstrate language proficiency.

Tuition Fees

Annual Tuition & Other Fees

Estimated Costs	Resident	Non-resident
Annual tuition and mandatory fees*	$9,162	$28,348
On-campus residence hall room, cable and phone	$6,152	$6,152
Meal plan (Average)	$3,975	$3,975
Books and supplies**	$1,130	$1,130
Local transportation and incidental costs**	$3,162	$3,162
Total	$23,581	$42,767