Visual Communication |

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Program Overview

The Visual Communication degree focuses on conveying ideas and messages through creative and impactful visual media. This interdisciplinary program blends graphic design, digital media, illustration, and branding to equip students with the skills needed to communicate visually across various platforms, from print and digital to motion graphics and emerging technologies.

Key areas of study typically include:

Graphic Design & Branding – Creating logos, advertisements, and corporate identity materials.
Typography & Layout Design – Mastering the art of arranging text and visuals for readability and impact.
Illustration & Motion Graphics – Developing skills in traditional and digital drawing, as well as animation.
Photography & Videography – Capturing and editing high-quality visuals for storytelling and marketing.
User Experience (UX) & Interface Design (UI) – Designing intuitive digital experiences for websites and apps.
Advertising & Marketing Communication – Learning how visuals influence consumer behavior and brand perception.
Emerging Technologies – Exploring AR/VR, AI-driven design, and interactive media.

Students often engage in practical projects, internships, and industry collaborations to build a professional portfolio.

Program Code: EN 200

Program Type: Undergraduate

Study Mode: Full-time, Online

Accreditation: Bachelor of Science

Department: Department of Business

School: School of Arts & Sciences

Program Location: New York, Online, Seattle

Program Duration: 3 Years

Starting Dates: September 1, 2025

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Career Options

Graduates with a Visual Communication degree have diverse career paths in creative industries, media, and marketing. Potential roles include:

Design & Branding

Graphic Designer – Creating digital and print media for businesses and brands.
Brand Identity Designer – Developing visual identities and logos for companies.
Packaging Designer – Crafting eye-catching and functional product packaging.

Digital Media & Interactive Design

UI/UX Designer – Designing user-friendly digital experiences for apps and websites.
Motion Graphics Artist – Creating animations for video, advertising, and social media.
Digital Illustrator – Producing artwork for books, magazines, games, and digital content.

Photography & Videography

Commercial Photographer – Shooting images for advertising, editorial, or product photography.
Video Editor/Producer – Crafting visual narratives for media, film, and online platforms.

Marketing & Advertising

Visual Content Strategist – Designing content strategies for social media and digital campaigns.
Advertising Art Director – Leading creative direction in ad agencies.
Print & Editorial Designer – Designing layouts for magazines, books, and newspapers.

Opportunities exist in creative agencies, publishing houses, tech companies, corporate marketing teams, and freelance design work.

Entry Requirements

Undergraduate (Bachelor’s Degree in Visual Communication or Related Fields)

Educational Qualifications: High school diploma or equivalent.
Minimum GPA: Varies by institution.
Portfolio (Required or Recommended): Showcasing design, illustration, or creative work.
Personal Statement: Explaining interest in visual communication and career aspirations.
Letters of Recommendation: Typically from teachers or mentors.

Postgraduate (Master’s in Visual Communication, Graphic Design, or a Related Field)

Bachelor’s Degree: In visual communication, graphic design, media studies, or a related discipline.
Portfolio: A strong collection of design projects demonstrating technical and conceptual skills.
Personal Statement: Outlining research interests and career objectives.
References: Academic or professional recommendations.

Tuition Fees

Annual Tuition & Other Fees

Estimated Costs	Resident	Non-resident
Annual tuition and mandatory fees*	$9,162	$28,348
On-campus residence hall room, cable and phone	$6,152	$6,152
Meal plan (Average)	$3,975	$3,975
Books and supplies**	$1,130	$1,130
Local transportation and incidental costs**	$3,162	$3,162
Total	$23,581	$42,767