Lila Montgomery

Lecturer

Contact information

Department of Business

Dr. Montgomery has been on faculty with Terminalfour University since 2018. Her teaching focuses on Marketing the Business department.

Montgomery, L. (2024). The Psychology of Consumer Behavior: Insights for Modern Marketers. Wiley.
Montgomery, L., & Chen, R. (2022). Digital Marketing Strategies: Navigating the Evolving Landscape. Pearson Education.

Montgomery, L. (2024). "The Influence of Social Media on Consumer Decision-Making: A Multi-Platform Approach." Journal of Marketing Research, 61(2), 145-168.
Montgomery, L., & Zhang, Y. (2023). "Personalization in E-Commerce: How Data Analytics Drives Sales Conversion." Journal of Digital Marketing, 38(3), 198-217.
Montgomery, L. (2022). "Brand Loyalty in the Age of Digital Disruption: Can Traditional Methods Survive?" Marketing Science Review, 36(4), 245-263.
Montgomery, L., & Foster, M. (2021). "The Role of Emotional Branding in Building Strong Consumer Relationships." Journal of Consumer Marketing, 19(2), 99-115.
Montgomery, L., & O’Reilly, T. (2020). "From Clicks to Conversions: Optimizing Online Campaigns for Better ROI." Journal of Interactive Marketing, 28(5), 310-328.